Capsulmatic

Modern, fast-paced environments can often be full of stress and tension, leading to premature face ageing, disrupted sleep quality, teeth grinding (aka Bruxism), etc. These problems are often a reason for relationship strain and reduced career performance.

Capsulmatic offers a solution in the form of a personal sleeping companion designed to be worn during sleep and focus-requiring tasks like driving or reading. Capsulmatic relieves facial tension and extends the user's jaw, which enhances blood circulation and improves bite. Long-term exploitation leads to increased self-confidence and a richer voice.

We teamed up with the founding team and formed an MVP from the initial idea. Outlined the project's go-to-market strategy, took part in the early stages of product design, and developed a scalable branding and identity package.